Millennials have transformed the nature of traveling in the world—and the hotel industry has had to evolve with them. Millennial hotels guests, born around 1981-1996, constitute one of the most massive demographics of travelers in the world today and are also one of the most powerful. Their impressions are much higher than a clean room and a comfortable bed. Rather, they are after experiences, authenticity, technology, flexibility, and value.

The change has created a new segment in the hospitality industry commonly known as the millennial. These are not age-restricted hotels but design-, service-, and philosophy-based hotels according to the millennial preferences. This article investigates the nature of millennials, their importance, and why they are shaping the future of the hospitality industry.