CRM Customer Relationship Management

CRM stands for customer relationship management, which is a system for managing all of your company’s interactions with current and potential customers. Customer relationship management (CRM) is a set of integrated technologies used to document, track, and manage an organization’s relationships. 

A competitive U.S. market is very competitive, and thus businesses, which comprehend and apply CRM effectively, enjoy a huge impact. This paper describes the concept of CRM, its operations, its major functions, its advantages, and its practical application, as well as reasons why CRM is vital to contemporary businesses.