At Moroka.30, we create premium, lightweight hunting gear engineered for the unique demands of the Australian wilderness. Founded in 2008 by hunter and filmmaker Rob Fickling, we set out to design purpose-built equipment for backcountry hunters, especially those tracking Sambar deer in the rugged Victorian high country.

Based in Melbourne and proudly “China-free,” we engineer every product with precision and pride, from pack liners to advanced meat carry systems. Our gear is developed both locally and in our ISO 9001-accredited offshore facility, in trusted partnership with SORD Australia. At Moroka.30, we’re not just making hunting gear but we’re redefining it for the serious Australian hunter.

We don’t just sell hunting gear, we create it. Every piece, from our ultra-light Hybrid Fleece and waterproof Packjacket to the revolutionary Quartermaster Meatbag, is born from real-world field testing and a relentless drive to innovate.

At our flagship store in Carrum Downs, VIC, you won’t just shop, you’ll experience the gear firsthand, talk directly with the designers, and get expert advice from fellow hunters who live and breathe the outdoors. We live by the motto: Hunt to live, live to learn, and we equip fellow hunters to do the same!