A lion head logo must be the only way to represent these values, right?
Not quite. Being in the numbers business doesn’t mean that you can get away with a run-of-the-mill logo. There are many creative ways to do justice to your values and mission as an organization in an authentic, personal way.
And according to a recent survey that we at 99designs by Vista conducted, the majority of small business leaders in financial services across North America, the UK, Australia and New Zealand agree that visual branding will be worth the investment. In that survey 84% said that it has a significant impact on their overall success, with 77% reporting it contributes to revenue growth1.
Your clients, even if only subconsciously, do expect certain traits from your company before they can hand over a core part of their financial lives. This is likely why 83% of small businesses in the industry feel branding is vital for attracting new customers and 87% say it plays a big role in building customer trust.
To get you well on your way to the best design for you, here are some banking and accounting logos that strikingly represent what a financial company stands for.