Companies are investing more in video marketing than ever before, this is because it’s the most effective way to capture and share their content. Short videos can be used in many ways to promote a company, for example teaser promos that peak the curiosity of the viewer—promoting a forthcoming event or product release. Promo videos can also be used as a medium for introducing a new product or service, creating a sense of anticipation and hype around what could be coming next.
