When it comes to advertising your products at a trade show, design retractable banners to use in your booth. It is one of the most important tools an exhibitor can have their kit when they go to a trade show. You might be wondering why:
Put simply, they serve as fire-and-forget advertising. You can put them in places you know people are going to congregate (like in the line at a cash register). Then watch them take in your message as they wait for the line to move. Because of this, a roll up banner is best used as an addition to your point-of-contact or point-of-sale material. However, that means that getting the right design and right amount of information on your banner is incredibly important when it comes to generating the impact you want among your customers. We’re here with some tips on how to design a roll up banner that generates that impact.