People love animals. Full stop. We love animals so much that we haven’t stopped domesticating them and revering them and making them the stars of our folk tales and mythology for millennia.
Animals are a popular choice for logos because of the deep connection we feel to them. An animal logo can cement your brand in your target audience’s heart, but keep in mind that there’s more to using an animal logo than sticking a cute puppy next to your brand’s name and calling it a day. Logos that work are logos that mean something, and even if you initially decide you want a certain species to symbolize your brand, you’ve gotta make it the star of your brand’s story to make it work.