Thinking of what unites big brands like Apple, Windows, Android, Nike, or McDonald’s? It’s that you’ll be able to recognise any of these brands, wherever you are in the world, because of their iconic logos. They’re the modern success stories of how a company can use their logo to do the following: make a strong impression on customers, communicate distinctive brand identity, and demonstrate what the company’s vision is with just one visual idea.
A well-designed company logo is a functional investment. It will attract customers to your business, help them distinguish you among your competitors, and uplift your reputation within your chosen industry. You’ll want to partner with someone who provides high-quality graphic design and print services in order to realise these goals.