The company began trading in the early 1980’s. Privately owned and operated, the company grew from meagre beginnings, to become what is now widely accepted as a market leader in Sports Medical, Health and Wellness products.

For many years  the company operated under the name of New Horizons PL, until in 2019 it was rebranded as Bodyassist Health and Wellness Pty Ltd.  Our products have always been sold through a national network of hundreds of pharmacies and speciality medical stores. Today we continue to expand our portfolio by designing new and innovative products that provide firm support, unsurpassed comfort and a perfect fit.