Performance Max vs Shopping Campaign – Pros and Cons (Google Ads Comparison Guid
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When running eCommerce or product-based advertising on Google Ads, two powerful campaign types often come into focus: Performance Max Vs Shopping Campaign. Both are designed to drive sales and conversions, but they work in very different ways. Choosing the right one can significantly impact ROI, ROAS, and scalability.
Below is a clear breakdown of the pros and cons of Performance Max vs Shopping Campaigns to help businesses, marketers, and agencies make the right decision.


















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