Advocate MD is a Direct Primary Care practice proudly serving as trusted Madison primary care doctors. Founded by Dr. Nicole Hemkes in 2019, we believe everyone deserves a healthcare advocate. Instead of billing insurance, we offer an affordable monthly membership that covers your primary care with no copays and no hidden fees. Our board-certified family physicians provide longer visits, same-day access for urgent issues, and direct communication by phone, email, or even house call. From newborns to seniors, we care for your whole family under one simple membership. Join Advocate MD and rediscover a genuine doctor-patient relationship built on trust.